It's the Rimmel London Lasting Finish Lipstick 04, an exclusive from the Kate Moss Collection ($2.59 at ULTA.com and other retailers).
Creamy, smooth, and true-to-bullet, Rimmel promises this lipstick "locks colour to lips for up to 8 hours wear," and it's truly one of those special, opaque formulas that you just can't help wearing over and over and over...
Just one catch: It doesn't last 8 hours. It doesn't even last 4!
|I totally took this picture on the top of my organ bench. Yes, I own an organ!|
Application04 is an ease to apply, building up to a near opaque consistency with one swipe. A couple of more swipes and you'll get this creamy, bold purple that nourishes lips without smudging or bleeding easily.
Although a lip liner is recommended for longer wear, Rimmel works just fine on its own, adding a smooth, semi-matte finish that lasts for around 3 hours. It's a bold lipstick, but it doesn't last--but I expected as much from a drugstore lipstick.
|Left: No lipstick, obviously. Right: Rimmel London Lasting Finish in 04 applied, no lip liner. This so speaks to my 13 year goth self.|
WearAs I mentioned earlier, the wear time isn't long; in fact, it's quite short, hours short of its expected 8 hour wear time. As it wears off, it leaves a ghastly, purple ring around your lips and settles into lip lines without actually staining your lips. It's the oddest thing I've ever seen from a lipstick, and I can't say I'm too fond of it.
On the upside: No stainage means easier clean up when you remove the lipstick. Yay!
ColorIt's not a wearable lipstick by any means, but it's bold and daring and even smells a bit like candy. I also love how it manages to keep its opacity even without lip liner, which means less prep time for me (I rarely buy lip liner). I think this color will work for most skin tones; if you're very dark, this color probably won't stand out enough to be noticeable. On pale skin, this is about as gothy as you can get.
Would I Repurchase?Absolutely--if Rimmel plans on selling them! When I bought it, it was on sale at Target and most of them were gone; I'm afraid it might be discontinued soon. I hope Rimmel won't, because this is a quality lipstick, despite the lackluster wear time.